Laura Parker | Copywriter and Editor
Freelance Copywriter

Branding

Branding for bold brands

 

I partner with agencies, design studios and small businesses to create and reinvent brands.

 
 

Brand and product naming 

Naming a brand is as much an art as it is a science. It requires being clear about what you do, how you’re different, and what value you bring that nobody else can. Everyone’s opinion won’t always matter. People will hate it. Let’s create a name that even your harshest critics will remember.

Brand identity 

It’s not enough to design a website or a logo and call it good. Your brand identity is how your customers perceive you. Your brand identity is your mission, vision, voice and values. Let's work together and get it right.

 
 

Tone of voice

Tone of voice is a tough thing to pin down. Go big on personality and risk obscuring your message. Too weak and you risk being unnoticed. I'll work with you to find a tone that suits your business—one that works for your audience, too. 

 
 

Brand guidelines 

Nobody reads a static PDF brand book. No brand is static . Sooner or later, all brand guidelines will become digital, and so they should. Your style guide is a living document made up of your logo, typeface, colours, voice and values—it needs updating regularly.

I can prepare and write your brand guidelines for you and update them when required. I work with designers to make changes swiftly.